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Wednesday, February 20, 2013

Humble history of Hanasecret

 Gonna be a long long post


Started 4 years ago when i first approached my boss for a full-time job and he has intention on starting a online shop and wants me to runs it for him.
I was excited because it was NEW and CHALLENGING!

After months of meetings & discussion, finally the first ever photoshoot was held in Msia.
I've found issa through alot of stalking among bloggers and loved his photography style.

Our first ever model - elise (recommended by issa)
 

Then i started learning on e-commerce website, doing the inventory, uploading items and banners
After a few months,www.hanasecret.com was launched! (how time files)



We rotated models all the time for customers to feel fresh and understand more of all types body shape
We had Vincci as model for a few months too(now she had already became a hot mum!)

one of the best seller few years back that i remembered vividly, the stripey vest
one of the famous blogger, Miyake featured our vest and the result of sale was awesome!

Just within a few months after the launch of www.hanasecret.com , the website hits was amazing!
had over 20k visits

and was listed as one of the top e-commerce website in Singapore
felt so happy and a sense of achievements
http://www.blogshopmagazine.com/2010/05/10/20-top-ecommerce-shops-in-singapore/

Then on and off we had been engaging a lot of new faces
Tingting (found her through a friend)


all photoshoot done in msia was alot of fun but tiring because we used to shoot like over 100 over pieces of clothes in a day. like a full day 8-10 hour job

i loved setting up a scene for shoot



 alot alot fun back then

 Then we had physical store in Far east plaza for about 2 years as my bosses doesn't wish to renew the contract, therefore we passed on to another vendor


for about a year later, we thought it was too hectic to travel thru and forth msia, we did our photoshoot in SG instead. Saved alot trouble

Then, my bosses knew i had interest in photography and asked me to try to do the shoots by myself
i was so stressed up because not everyone who owns a DSLR knows how to use it
the functions was so complicated and i didn't know how to get a hold of the camera

the first ever shoot done by me was horrible
blurry, i think my hand was trembling haha!
that was the peak period season and i think the buying power was there so it didn't affect much with such lousy photos(i hoped)

 since then, i began to google about the camera, tactics, types of shooting mode and studied alot about DSLR and started to fall in love with photography
slowly improved (i hoped, again)


new faces for HS in SG
most shoot done is SG was taken by me
Berdine
 Junying
 Apple

 Mio

Ting used to be our in-house model but due to work that she can't commit to us


 Zoe
 Zoe &Jing

Jing(also a hot mum now)


 till date, we have Ivy, our in-house model
i loved her because her working attitude & bubbly personality was awesome, responsible and always accommodating to our needs :)

We moved to a bigger space on 2010, huge warehouse


 i loved organizing SALE because a lot of happy customers loved it too!
i loved checking emails & arranging parcels
but of course it was because i have the help from my colleagues to pack them and delivery uncle to send them to singpost that i felt so much relieved with the job scope.

till mid 2012, i started to request on designing our very own label because we wanted to build a stronger brand and wanting our customer to believe in our brand, service and quality in bringing good quality apparels at pocket money price.

SO SO SO EXCITED WHEN I SAW THE LABELS AND FIRST BATCH OF DESIGNED LABELS





i felt so happy to wear them out everyday
my achievement is on my body haha!

 i felt very very contented upon seeing customers wearing them too!
 sold up to approx 80pcs


till date, these are my favourite designed pieces














i'm still here, doing the same job scope, sometimes discouraged, there were also times of bad sales, too competitive but im still here, persevering.
Doing the thing i love
Passion is what i am talking about.


i love HS :)

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